4. Sample, Data Collection and Measurements
The potential survey respondents are drawn from the
“FMM directory of Malaysian Manufacturers 2013”. The
directory contains information of manufacturing companies
(large and small) from various sectors, locations, name of
company, year of establishment, contact information, email
address, annual sales, number of employees, etc. The
population of this study consists of all medium and large
manufacturing companies of Malaysia with a total of 37,694