A SWOT analysis leads the company to identify the positives and negatives inside the company’s organization (Strengths and Weakness) and outside of it, in the external environment (opportunities and Threats). Developing a full alertness of the company’s situation can help with both strategic planning and decision-making. Doing a SWOT analysis should be done before setting an object for a business, since this would allow achievable goals or objectives to be set for the organisation.
Singapore Airline is a well- known airline in the world and it is one of the main East Asian has flights practicing across most of the well-known places of Asia like Hong Kong, Japan, Malaysia, Thailand and China. In the following paragraphs, a SWOT analysis will be identified dentally.