This present study makes a contribution to the service literature that calls for research on the relationship between the atmosphere of the service setting and its linkage to customers’ emotional responses in experiencing tourism attractions (e.g. Bigne´ et al., 2005; McGoldrick and Pieros, 1998). It has focused on customers’ perceptions of ambience, interaction, and design in the service setting in focus, and the relationship between each of these three atmospheric facets, customers’ feelings of joy and customer loyalty.