Data Collection
Sample respondents in this study were rural entrepreneurs who were registered with ODOI under the Ministry of Rural and Regional Development and the Malacca State Government of Malaysia. The Ministry was the most relevant body in charge of rural entrepreneur development whilst the Malacca State Government represented the most successful ODOI programme at the state level. Under the Malacca State, the programme was divided into three districts specialising in food, crafts and clothing respectively.
The lists of entrepreneurs registered with both agencies provided a sampling frame for sampling purposes. The Malacca list registered 257 entrepreneurs of which
95 entrepreneurs who were labelled active were selected for this study. The respondents under the Ministry list were selected according to region, industry and district using the stratified random sampling method. Four states namely Kelantan, Perak, Selangor and Johor were selected to represent the eastern, northern, central and southern region of Peninsular Malaysia respectively. The aggregate number of entrepreneurs listed with ODOI in these four states was 344. Out of this total, 116 entrepreneurs were sampled at random representing about one-third of the population. Adding this to the Malacca sample, gives a total of 211 entrepreneurs sampled for this study. To test the suitability of the questionnaire, a pilot survey on 20 respondents were carried out by the researchers themselves. After taking into considerations all the input from the pilot survey, an actual survey was conducted by trained enumerators and lasted for three months. Finally, a total of 144 questionnaires were completed and used for analysis.
Data CollectionSample respondents in this study were rural entrepreneurs who were registered with ODOI under the Ministry of Rural and Regional Development and the Malacca State Government of Malaysia. The Ministry was the most relevant body in charge of rural entrepreneur development whilst the Malacca State Government represented the most successful ODOI programme at the state level. Under the Malacca State, the programme was divided into three districts specialising in food, crafts and clothing respectively.The lists of entrepreneurs registered with both agencies provided a sampling frame for sampling purposes. The Malacca list registered 257 entrepreneurs of which95 entrepreneurs who were labelled active were selected for this study. The respondents under the Ministry list were selected according to region, industry and district using the stratified random sampling method. Four states namely Kelantan, Perak, Selangor and Johor were selected to represent the eastern, northern, central and southern region of Peninsular Malaysia respectively. The aggregate number of entrepreneurs listed with ODOI in these four states was 344. Out of this total, 116 entrepreneurs were sampled at random representing about one-third of the population. Adding this to the Malacca sample, gives a total of 211 entrepreneurs sampled for this study. To test the suitability of the questionnaire, a pilot survey on 20 respondents were carried out by the researchers themselves. After taking into considerations all the input from the pilot survey, an actual survey was conducted by trained enumerators and lasted for three months. Finally, a total of 144 questionnaires were completed and used for analysis.
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