Despite that the technological advancement that continues to develop rapidly
in the marketplace, participants adopted a somewhat conservative view
when selecting those that would be most commonplace from a list of 14
possible technology advances by 2020.The most commonly expected developments
stated by 75%
of respondents
,
wa
s
‘Live video streaming to remote participants’
, a technology which is, to a large extent, available today
.
The
next
expected developments included
‘
a
social network before, during and after events
’
(70%) and ‘
a
ll event
content downl
oaded to our mobile phones’ at 64%. Despite the widespread excitement and
abundance of
applications for smartphones such as the Apple iPhone, only 32% expected such technology to be
commonly
use
d
at events by 2020
. Whilst most advanced
and experiential tec
hnologies were not ranked
as
highly as individual
developments, there was strong support for their potential applications when discussed subsequently in scenarios
for personalization. These included ‘
r
emote attendees participating as 3D holograms’ (33%), ‘
e
very object has built
-
in intelligence and can interact with the people around it
-
e.g. chairs, walls, tables (17%) and ‘
i
ntelligent avatars
participating in virtual events on our behalf’ (15%)
.