Recognized as one of the most beautiful country in the world, Thailand attracts both tourists and foreign investors. Its landscape, history, culture and hospitality of Thais make this country very attractive. That’s why we call Thailand : « The Land of Smiles ».With a strategic location in the center of ASEAN, Thailand can play this advantage to gain more opportunity for negotiation with other markets. It can move or expand the production base to other ASEAN countries and enjoy the law and investment resources. STRENGTHS, Thailand is located at the center of the South of East Asian region allowing some availability in the logistics and transportation of goods. Thailand possess geographic advantages both climate and location which allows to present a competitive advantage in agricultural production (rice, sugar, cane, maize, cassava, various tropical fruits). Thailand offer an impotant variety of tourist attractions ranging from unique cultural places to charming nature. And Thai people’s hospitality and service-minds. WEAKNESS, First, the political and government instability. Thailand also faces a problem with pollution. The cost of renewable energy technologies is high and remains at a stage of development in Thailand where progress is expected.