Total Quality Management (TQM) is a useful practice to adopt in a hospitality industry business which is keen to have a quality culture in place. This is also a Japanese idea of the 1970s. The quality focus is on customer satisfaction. TQM stresses the need for customer orientation and requires discovery and an anticipation of the customer‟s needs and wants. It is also active in all functions and involves all employees in a business and can even extend beyond the business into external businesses. TQM requires that all managers learn about quality improvement techniques and standards must be constantly checked to detect any variation in service quality provision. It is in itself a process that is dynamic and in need of constant change. To implement TQM effectively, employees must understand, commit to, organise and measure quality aspects. They must have a policy on quality in place and plan and control quality. Teams must be established to make quality more likely and employees must be trained to provide quality. There are many obstacles to TQM, the main one being a lack of knowledge thereof and information which may be inadequate. Many hotel managers feel that it is ineffective, according to what they have heard from other managers. It appears that some hotel managers are simply resistant to change and lack commitment and awareness as to how it can best aid them to improve their operations and prevent inferior service to their guests. This is unfortunate, since there is a significant relationship between customer satisfaction and loyalty and thus, a hotel‟s sustainability. The service encounter clearly plays a significant role in customer satisfaction and their loyalty is predominantly founded on quality issues