The SEA model hypothesizes that attitude on the existing
environmental condition has an effect on behaviour intention.
This concept is based on research that has postulated that
recognition of environmental situation effects environmental
behaviour. Findings indicate that recognition of environmen-
tal problems in situation is strongly correlated with environ-
mental behaviour (Grob, 1995). Findings also indicate that
general environmental attitudes are antecedents of specific
environmental attitudes towards environmental behaviour as
well as general environmental attitudes are an important
influence in waste prevention behaviour (Bortoleto et al.,
2012). In the SEA model, Existing Environmental Attitude (EET)
is represented by perception on the quality of the existing
environmental and solid waste planning systems where the
perception on the quality level was determined by a agree–
disagree ‘Likert’ scale interview survey questionnaire.