The first research question sought to determine how the nonprofit organizations on Facebook implemented disclosure,
information dissemination, and involvement into their social networking site profiles. As shown in Table 1, nonprofit organizations understood the importance of disclosure in their profiles. Nearly all of the organizations listed the administrators of their Facebook profiles (97%) and provided a description of the organization (96%). Only 81% of the organizations linked
back to theirWeb site from their Facebook profile, and 71% used the organizational logo on Facebook. Fewer than half (43%) of organizations provided the mission statement of the organization, and less than one-quarter (22%) provided a history of the organization.