NEW YORK (AdAge.com) -- The two largest advertising holding companies reported positive quarterly results today, as ad executives at the companies continue remain optimistic about the outlook for the rest of the year.
Buoyed by client spending on the Olympic Games and strong performance by nontraditional marketing services, Omnicom Group, the largest advertising holding company, reported net income was up 17% for the third quarter. Omnicom, parent of BBDO Worldwide and DDB Worldwide, posted $145.3 million in net income, vs. $124.6 million for the same period last year. Revenue rose 14% to $2.3 billion.