Communication Objective To communicate ‘Adult Fun’ not Childish fun - ex. do not use context as in playground, deeper joke Build character identity Build seasonal relevance Make M&M’s relevance to local Build occasion along the year
Communication ObjectiveTo communicate ‘Adult Fun’ not Childish fun - ex. do not use context as in playground, deeper jokeBuild character identityBuild seasonal relevanceMake M&M’s relevance to localBuild occasion along the year