In recent years, many examples of programmes that follow these trends have been discussed (Richards & Wilson, 2006; Richards & Wilson, 2007; Richards & Wilson, 2008; Wurzburger et al., 2010). Creativity in tourist production and consumption opens the door to a variety of themes, activities, experiences, combined with different levels of involvement and participation of tourists. Looking at the examples that have been discussed in the literature to date, we can some main lines along which the production of offers of creative tourism moves and towards which the corresponding consumption is directed: