Taglines are an integral part of conveying a brand image. To maximize its impact and to preserve its unique status, please: Never use it alone or linked to a product or service. Don't change the lockup
(how it’s positioned with our logo).
And, maybe less obvious but just as important: never recreate the combined logo and tagline art; use only authorized, original art.
The different rules on how our tagline should be used appear below. Please, never ever create taglines and, of course, don't use any tagline other than our authorized tagline in any advertising or marketing materials.
For authorized, original artwork for the approved logo and tagline lockup, go to: walmartbrandcenter.com/look_logos.aspx