The experiment in this study was also designed to test the use of strategy map at one level of management, i.e. the manager himself making the decision leading to results. However, one of the strengths of the use of a strategy map is its ability to communicate articulated strategies to subordinates in a hierarchy or to peers of other units. The strategy map could diagrammatically show how one strategy leads to outcomes. Subordinates and peers of other divisions could well see how they contribute to the performance or achievements of an organization as a whole. However, this was not tested in this experiment.