Strength
1.Excellent branding and advertising
2.Excellent distribution and availability
3. Loyal Customers
Weakness
1.Health conscious people avoid High fat and cholesterol in potato wafers
Opportunity
1.Leverage successful brand Pepsi
2.Advertise more
3.Buy out competition
4.More Brand recognition
5.More Flavors as compared to Bingo
Threats
1.Threat from local substitute snacks
2.Boycott by health conscious people
3.Availability of healthy products