The structure of the remainder of paper is organized as follows. In the next section, we propose some definitions based on the
discussion of relevant literature. Online shopping influence factors, such as perceived benefit and perceived risk are
illustrated. In Section 3, we present an online consumer’s decision-making model based on the former analysis. Section 4
describes the data and the method. Section 5 presents the results of analysis, and we also conclude managerial implications
and directions for future research in this section.