Like the old adage “honesty is the best policy,” recent
experience proves that rather than covering up the truth or
blaming the media for blowing an incidence out of propor-
tion, during the crisis period the best possible strategy is hon-
esty and integrity. Public authorities who faced up to the
challenge and admitted that there was a problem while prom-
ising to do their best to correct it gained the trust, credibility,
and sympathy of the media and the tourist population. There-
fore, it is of great importance that current and updated infor-
mation be disseminated on a daily basis to the media, the
employees in the local tourism industry, and the tourists in
the generating markets.