Reputations are often more extreme and polarized than the person they represent; they can be summed up by four words: judgmental, consistent, immediate, and inferential. The reputations assigned to others tend to be highly evaluative, meaning that they are either “good” or “bad.” Furthermore, the reputations we assign to others are highly internally consistent. Once we decide that someone is trustworthy, other qualities about this person are perceived as consistent with this favorable impression. This tendency gives rise to the halo effect, which is the propensity to believe that people we trust and like are also intelligent and capable.