Tour operators play a very important role in travel and tourism, by arranging the
package holidays that are such an important feature of life in the 21st century. Tour
operators are at the forefront of today’s travel and tourism sector, seeking out new
destinations and holiday experiences to satisfy the ever-changing needs and
expectations of travellers. They work in partnership with airlines, hoteliers, car hire
companies and a variety of other travel service suppliers to package their holiday
products. Tour operators sell holidays through travel agents and direct to the public,
with internet bookings showing dramatic rises in recent years.