A huge social factor currently affecting the industry is sizing. There has been a recent surge in incorporating plus sizes into stores. Stores are trying to give “plus-size” women a chance to share in the same trends and designs as average sized women. Clothing retailers are noticing the sales potential in this audience considering that two-thirds of the female population is considered overweight. These women are currently limited to only specialty stores such as Lane Bryant and Torrid. Torrid, which is owned by Hot Topic, had a double-digit growth in its online sales. Retailers carrying sizes 14 and up have seen huge growth in the company.5