Step 3 is to "Deliver Your Hook."
My hook for this video presentation might look something like this "I'm going to show
you how to captivate your audience within the first 5 minutes of your presentation."
When you do this, you have to get your audience to "feel" something.
How do you get them to feel?
You have 3 choices. You can get them to feel more happy, more successful, or more free.
Look at my hook. I said "I'm going to show you how to captivate your audience within
the first 5 minutes of your presentation."
When you captivate your audience within the first 5 minutes of your presentation, you'll
feel happier because they are listening to you, you'll feel more successful because you
look like an expert, and you'll feel more freedom when you spend less time worrying
about your presentation the night before.
Here's the practical for you. For your presentation, write down the words "I'm going to show you..."
then fill in the rest with something that's going to create more happiness, success, or
freedom for your audience.
Here's the rule. You can't tell them WHAT they're going to get until you've told them
WHY they would want it. Your hook has to be something that gets them to BELIEVE that they
want what you're going to give them.
Take a moment right now and write down WHY your presentation will make your audience
more happy, successful or free in their life.