The problems associated with defining ecotourism have often led to confusion among tourists and academics . Definitional problems are also subject of considerable public controversy and concern because of green washing, a trend towards the commercialization of tourism schemes disguised as sustainable, nature based, and environmentally friendly ecotourism. According to McLaren, these schemes are environmentally destructive, economically exploitative, and culturally insensitive at its worst. They are also morally disconcerting because they mislead tourists and manipulate their concerns for the environment. Despite objections, greenwashing continues to grow unabated. The Nature’s Sacred Paradise, a theme park in Quintana Roo , Mexico, is responsible for displacing local Mayan communities and illegally keeping endangered species in captivity to attract visitors. The development and success of such large scale, energy intensive , and ecologically unsustainable schemes are a testament to the tremendous profits associated with being labeled as ecotourism.