Identification as an interactive response is frequently defined as a contrast to compliance, which denotes a behavior, where the individual responds simply to obtain a desired response (Kelman, 1961; Walster & Abrahams, 1972).
Complying individuals simply live up to their roles and publicly agree with requirements, but privately seek to reduce their response to what is minimally required (Katz, 1964).
Individuals that identify with the exchange partner, on the other hand, seek to behave beyond what is required of them by the other party.