This is because C evaluates the statement if (x=10) as follows: 10 is assigned to x (remember that the single equal sign is the assignment operator), so x now contains 10. Then the 'if' conditional evaluates 10, which always evaluates to TRUE, since any non-zero number evaluates to TRUE. Consequently, if (x = 10) will always evaluate to TRUE, which is not the desired result when using an 'if' statement. Additionally, the variable x will be set to 10, which is also not a desired action.