The complementarity concept offers a useful per-
spective to understand the complex relationships among
KM strategies and practices.
3 In our work, comple-
mentarity indicates a condition of increasing returns
in which adopting (doing more) of an activity (e.g.
implementation of certain KM strategy) has a higher
payoff when simultaneously adopting (doing more)
of a complementary activity (e.g. implementation of
another KM strategy).