Norms are cultural products (including values, customs, and traditions)[1] which represent individuals' basic knowledge of what others do and what others think that they should do.[2] Sociologists describe norms as informal understandings that govern individuals' behavior in society.[3] On the other hand, social psychologyhas adopted a more general definition, recognizing smaller group units, such as a team or an office, may also endorse norms separate or in addition to cultural or societal expectations.[4] In other words, norms are regarded to exist as collective representations of acceptable group conduct as well as individual perceptions of particular group conduct.[5]