Furthermore most of the GMs believed that small and unique properties will be able to utilize ICTs strategically to demonstrate their specific benefits and to illustrate how they can innovate. By developing links with other properties they can also enhance their virtual size and compete with larger players. Larger hospitality organizations can benefit from economies of scale, multi-channel distribution strategies and from streamlining their operations through e-procurement. Larger hotels and chains will also be able to develop their globalized agenda and to ensure that their operations and strategies are coordinated worldwide, reinforcing their brand values and service promise. In any case, ICTs and the Internet will be critical for the competitiveness of both large and small hospitality organizations in the future.