ADIDAS NEO
Teens and ‘digital natives’ live for the now. They are ready to go, discover their own way and style and NEO is all about their lives. The adidas NEO label is the sports fashion lifestyle label enabling teens to live their style. NEO is all about being open and engaged with teenage consumers, letting them enjoy experiences that only NEO can provide – this could be styling an outfit for Selena Gomez or being a part of the NEO collection created especially for the New York Fashion Week.