In conceptual terms, a product is anything that can be offered to the market for attention, acquisition or consumption including physical objects, services, personalities, organizations and desires. Products can be classified into two major categories, that is, tangible and intangible.
As the travel industry becomes increasingly competitive, it is essential for travel agent to concentrate on product aspects that include hotel and resort accommodation, and transportation facilities in order to gain a competitive edge.
As more and more customers place great emphasis on these aspects, their influence on customers’ overall satisfaction and decision-making is higher as compared with other sectors.