Each culture consists of smaller subcultures that provide more specific identification and
socialization for their members. Subcultures include nationalities, religions, racial groups, and
geographic regions. When subcultures grow large and affluent enough, companies often design
specialized marketing programs to serve them
Virtually all human societies exhibit social stratification,most often in the form ofsocial classes,
relatively homogeneous and enduring divisions in a society, hierarchically ordered and with
members who share similar values, interests, and behavior. One classic depiction of social classes in
the United States defined seven ascending levels: (1) lower lowers, (2) upper lowers, (3) working
class, (4) middle class, (5) upper middles, (6) lower uppers, and (7) upper uppers.
Each culture consists of smaller subcultures that provide more specific identification andsocialization for their members. Subcultures include nationalities, religions, racial groups, andgeographic regions. When subcultures grow large and affluent enough, companies often designspecialized marketing programs to serve themVirtually all human societies exhibit social stratification,most often in the form ofsocial classes,relatively homogeneous and enduring divisions in a society, hierarchically ordered and withmembers who share similar values, interests, and behavior. One classic depiction of social classes inthe United States defined seven ascending levels: (1) lower lowers, (2) upper lowers, (3) workingclass, (4) middle class, (5) upper middles, (6) lower uppers, and (7) upper uppers.
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