Include a short description of the site in the window title. This description is especially important for sites that are not yet widely known, so users can easily remember or understand what the site's purpose is if they've previously bookmarked it or get it as a search result. Consider using the tag line for the site, if you have one, but only if it is short, meaningful, and in straightforward language instead of vague marketese. For example, Slusser's window title, "Slusser's Commercial Landscaping and Heavy Highway," works well because it lists the company name first, followed by an understandable description (although we suggest moving "Landscaping" to the end).