INTRODUCTION
One of the main responsibilities of the Tourism Council of Bhutan Secretariat as the apex tourism regulatory body in the country is to ensure that the industry grows in asustainable manner. This vision is realized through the implementation of national tourism policies and various regulations that uphold this vision. Policy decisions have
to be based on research and factual findings as opposed
to relying solely on anecdotal evidences that may not give
the full picture. Therefore, the annual tourism report – The
Bhutan Tourism Monitor - a publication of the Tourism
Council of Bhutan seeks to provide quality information,
factual findings and forecasts to meet the needs of a wide
range of tourism sector users. It ensures the tourism industry
has the information it needs to support policy, marketing
and commercial decisions relating to the sector. It not only
presents overall tourism performance of a particular year,
but also an in-depth study on visitors’ first-hand feedback
to understand visitor preferences and motivations, and a
detailed market research and analysis.