Returning to New York, he won an audience with Alexander Liberman, art director of Vogue magazine, who hired Penn as his assistant, specifically to suggest photographic covers for Vogue. The staff photographers didn't think much of his ideas, but Liberman did and asked Penn to take the pictures himself. Using a borrowed camera, and drawing on his art background and experience, Penn arranged a still life consisting of a big brown leather bag, beige scarf and gloves, lemons, oranges, and a huge topaz. It was published as the Vogue cover for the issue of October 1, 1943, and launched Penn on his photographic career.