Discourse is the proposed focus for further study, as it both reveals and creates
collectivity. An observation from Weick (2005) is often cited in the literature on
managerial and organizational cognition: “How do I know what I think until I hear
what I say.” Johnson’s paper questions this insight with references to psychology
research that suggests conscious thought is not the driver that many cognitive
researchers assume it is. Intriguing citations show that biological reactions often
precede cognitive responses. By extension, Johnson contends that “information has
been processed and choices made in our unconscious mind before our conscious
6 Huff (Germany) & Eden (Scotland)
mind becomes aware of it.” She ends up agreeing with Freud (1900) and more
recent psychologists who suggested that “intent is a post