minimises negative economic, environmental, and social impacts
generates greater economic benefits for local people and enhances the well-being of host communities, improves working conditions and access to the industry
involves local people in decisions that affect their lives and life chances
makes positive contributions to the conservation of natural and cultural heritage, to the maintenance of the world’s diversity
provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues
provides access for people with disabilities and
is culturally sensitive, engenders respect between tourists and hosts, and builds local pride and confidence.