Concept of destination branding
· Destination branding is not just about the visual and verbal
elements used in a logo or slogan
· Comments of tourism industry experts on branding
· Components of destination branding
· Brand positioning
· Brand equity
· Consequences of branding absence
· Tips on branding
· Building destination brand loyalty
· Leveraging the destination brand
· Measuring the effectiveness of the brand
· Branding on-line: how important is it?
· Measuring brand loyalty on the web