Marketing Strategies
Super Subs will use multiple methods to approach the potential customers. Since our most difficult task will be attracting customers for that first tasting, we have a two-tiered approach. First, a mass mailing campaign will create customer awareness and generate trial. This will include coupons and our “Grand Opening” offer: with a coupon, your first dessert at Super Subs in the first launching month is free. The initial cost of this offer will be more than offset by repeat sales later.
Super Subs will also focus on kids and family. We will distribute flyers on campus and at the bus station. We plan to sponsor local events and help out with after school activities including sponsoring elementary schools’ league team and giving coupons and promotional information to the children to bring their families in.
All of these marketing campaigns will be supplemented by ongoing “brand awareness” campaigns, with advertisements in the local paper and fliers posted at popular local events.