This paper analyzed the two dimensions of service fairness, and their impacted on customer satisfaction, which enhanced continued usage and behavioral intentions in the context of service management using business-to-business customer relationship management Software-as-a-Service (SaaS) as the population of the study. This assessment enabled technology-based service providers to better understand how to develop and extend structural and social fairness with their business customers. The study employed a survey method which data collection was conducted through a questionnaire. The collected responses were analyzed by using Structural Equation Modeling (SEM) to test its model confirmation. The findings have shown a positive and significant path from two dimensions of service fairness to satisfaction, satisfaction to continuance intention, and word-of-mouth and feedback to the service provider.