Given the highly fragmented Android market and the fact that Samsung is competing against the already-released smartphone of its greatest competitor, Apple, the Galaxy S5’s 0.7% Android market share is especially impressive. The 0.4% difference in adoption of the iPhone 5s vs. Samsung S5, one week after release, can be attributed a variety of factors. The primary reason is likely the competition that is prevalent in the Android market. Whereas iPhone users always know which iPhone is the most sophisticated (Apple releases an upgraded model each year), there are many competing Android devices such as the HTC One M8. For users, it’s challenging to know which Android phone is truly the “most sophisticated” when reading the many reviews and comparisons published on tech sites and blogs.