The research, which polled the views of 1,600 UK and US adults this September, revealed around half of respondents are aware of products including Google
Glass, Sony Smart Watches, Samsung Galaxy Gear, and Nike+ Fuelband, particularly among the male, under45 yearsold demographic. The research proved that the "price is a “major barrier” for mass takeup of the technology, particularly for 16 to 24 year olds, according to the research"(Davies).