Positivism
People are drawn to others who present a positive outlook. A positive personality aids you in making sales. A sales consultant should be quick to smile and able to do so genuinely. The language used by the seller should also be positive in nature. Noted author and speaker, Orvel Ray Wilson, reports that a great salesperson is enthusiastic and excited and does not complain about anything. For example, he should use words with positive connotations, such as "like," "admire," "beneficial," "quality" and helpful" when describing a product or service to the client. The more positive the description, the easier the sale will be. Always use words that resonate with your customers.
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