This is carried out through the production and marketing of traditional objects, such as pottery, cloth, clothing, and indigenous arts that are imbued with social and cultural meaning (Bayly 1986; Hendrickson 1995; Hoskins 1989; Spooner 1986; Weiner and Schneider 1989), and performing traditional dances and rituals for tourists (Canclini 1993; Krystal 2000; Stronza 2000). Commoditizing cultural traditions might be considered both a means to improve socioeconomic conditions (Eber and Rosenbaum 1993; Healy and Zorn 1994; Little 2000; Swain 1989) and to reinforce or recover cultural knowledge and traditions (Carlsen 1993; Goff 1994; Hiwasaki 2000; Krystal 2000; Nash 1993; Salvador 1976; Ware 2003), including languages (Bernard 1997) and ethnic identity (Deitch 1989; Linnekin 1997). By harnessing what Kleymeyer (1994:32) calls "cultural energy" at the local level, communities could gain greater control of production and marketing activities (Healy and Zorn 1994; Ryerson 1976; Stephen 1991), as well as reassert their cultural iden? tity within new cultural and economic realities (Hoard 2001; Korovkin 1998; Stephen 1993, 1991; van den Berghe 1995; Geismar 2005; but see Canclini 1993; Greenwood 1989; MacCannell 1984; and Waterbury 1989) and reclaim disappearing traditions (Nason 1984).