A major functional area of business that is as important to business success as
the functions of account finance , operations management , marketing , and
human resource management .
o A major part of the resources of an organization and its cost of doing business
thus posting a major resource management challenge .
o An important factor affecting operational efficiency , employee productivity
and morale and customer service and satisfaction .
o A major source of information and support needed to promote effective decision
making by manager .
o An important ingredient in developing competitive products and services that
give an organization a strategic advantage in the global market place
o A vital , dynamic , and challenging career opportunity for millions of men and
women
A major functional area of business that is as important to business success as the functions of account finance , operations management , marketing , and human resource management .o A major part of the resources of an organization and its cost of doing business thus posting a major resource management challenge .o An important factor affecting operational efficiency , employee productivity and morale and customer service and satisfaction .o A major source of information and support needed to promote effective decision making by manager .o An important ingredient in developing competitive products and services that give an organization a strategic advantage in the global market placeo A vital , dynamic , and challenging career opportunity for millions of men and women
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