Populist leadership can be seen in its most developed from in totalitarian dictatorship that operate through the appeal of charismatic leaders but it can also be found in democratic system in which leaders cultivate a personal image and ideological vision separate from and above parties parliament and other government institutions indeed the wider use of focus groups and the increasing sophistication of political representation and communication patriarchy links to the activities of socalled "spin doctor" have provide greater impetus for populism in modern politics generally