Plan Result Plan
1.TVC product shooting (new TVC for Mini-Excavator), 22nd Apr. 1.Finish TVC shooting, waiting for final edit for approval in 27th Apr. 1. Architect Expo and Dealer(ME) meeting at Muangthong thani, during 28th-29th Apr. (Architect Expo during 28th Apr-2nd May) (Kubota will set up pavilion to show Mini-Excavator machine product during this Expo)
2.Summary data from test comparison of products, KX91-3S2AC VS Yanmar VS JCB 2.Finish summary report and prepare data to meeting with staffs and Ads
2.) ADs of Mini-Excavator will join during Architect Expo. Therefore, our ME team will be present our action plan and re-brand project image of KUBOTA in term of Construction sector. (All of ME ADs will participant and representative of construction companies with Kubota antenna will be invited), 28th-29th Apr.