Look for a few simple areas, as a check list:
f Strength – using a range of response options will lead you to making a
selection. Use the strong ones as opposed to those with maybe a questionable
area of uncertainty or doubt. Better to use one that is proven than experiment?
f Relevance – don’t get carried away with your creativity and lose sight of the
relevance to the objective, which we discussed earlier. Relevancy to the type of
or range of response offers will largely depend on the product or service being
sold.