Public Relations
Red Bull is successful in their public relations field because they plan accordingly through:
Generating extensive publicity across all mediums, such as: TV, radio, print, flyers, drinks, towels, stickers, cars, etc.
Launching parties, activities, events, press releases, and commercials that clearly communicate the meaning of their product.
Attracting spectators through fun and exciting projects. They make their product look interesting, intriguing, engaging to participate in and watch to the general public, as well as, the extreme. Also, Red Bull hits international frontiers.