In 1928, the company acquired the dodge brothers firm and became the third largest automaker in the united state. The company also started the DeSoto and Plymouth division. The company positioned the Plymouth brand as a low priced car, while Desoto was introduced in the medium price segment.
In 1934, the company introduced the Chrysler Airflow, one of the first cars to be aerodynamically designed. However, it was not able to generate much interest among the public. Nonetheless, the company was able to survive during the Great Depression because of the strong sales generated by the entry-level Dodge and Plymouth brands.