When doing business in Italy having cross cultural skills should improve the potential of your business trip. In order to prepare yourself and also to ensure that your business proposal is well tailored to the target audience, leading to a successful meeting with your Italian counterpart, you should demonstrate and understand Italian culture and etiquette.
Courtesy is a quality that is very much appreciated in Italy, so ensure your conduct is always polished. There are specific etiquettes and protocols for individual social and business situations however, you should remember that Italian codes of behaviour are less important than consideration.