The Target-Costing Process
Determine the segment(s) to be targeted, as well as the prices that customers in the segment will be willing to pay.
Compute overall target costs with the aim of ensuring the company’s future profitability.
Allocate the target costs to the product’s various functions. Calculate the gap between the target cost and the estimated actual production cost.
Obey the cardinal rule: If the design team can’t meet the targets, the product should not be launched.